The Third Generation Spectrum promises to bring goodness of speedy mobile internet and video calling among other up gradation features. The fever of 3G has spread across telecom players within the country and abroad. Expansion, M & A's, Investment through loans, 3G Hardware Production, Telecom Mangement and Marketing Strategy consulting are some happenings taking place in the current expectancy for 3G. The telecom biggies are prepared to enter market come September with 3G. They are not the only ones to enjoy the big pie. VAS players are doting the future spectrum! After all they too have contributed the big boom of mobile usage. How can we forget the twitter like sms of yester years ??? Be it custom templates or multimedia sms we all have loved it.
In India the Value Added Services, including messaging, mobile internet, social networking and mobile payments, stood at Rs 16,650 crore in 2009. It is expected to cross Rs 21,940 crore this year. With 3G, revenue will double for the prominent and upcoming players from VAS segment.
3G set to operate from 1st September will feature VAS like video calling, video conferencing, video caller tunes, multi-player games, high quality music numbers, mobile education, music videos, movie downloads, TV viewing, content download, data sharing & transfer. M – Governance is also in the list of expectations.
Mobile content will be more attention appealing with mobile advertising taking the lead. The fact that mobile web traffic touched the 1.2-billion mark in March 2010, making India’s mobile-web traffic the second highest globally next to the US is a strong point. More Mobile Banner and Text Ads will be targeted across a wide range of leading mobile websites and applications. It will continue to be a part of National Ad campaigns for advertisers in India. Major mobile advertisers are expected from Banking, Travel and Auto Industry. Mobile Ad network will be a significant medium to communicate and attract consumer attention in rural and urban India.
Mobile Web will slowly and steadily dictate marketing strategies for different product and services. Mobile applications too guage future success. M Apps ( short for Mobile Application) categories from Education , Games: Brain Teasers / Action based, Social Networking, Lifestyle, Utility oriented, Media, Entertainment and Travel leaves one thinking the potential of this VAS ‘enormous’
MApps are being developed as per the user preference and taste in India. India has a huge demand for entertainment in form of sportainment, films, music and games. There are many mobile subscribers armed with mobile who want to be entertained while jogging in a park or standing in a queue. The scope for leisure oriented mobile applications is immense in India. You never know when your favourite book or Comics will convert into mobile application with multimedia effects. With this Tutis Media as aggregator for mobile content is hearing revenue bells ring for its upcoming MApps.
One hopes for a good future. So lets hope for the best. We have witnessed usage of Personal Computers grow from cosmopolitan to rural Indian. Mobile too has found a home in every Indian Pocket. Nowadays people majorly use email and chat through broadband internet through their Laptops and Personal Computers. The 3G generation will use mobile applications for exchange of information. Video calling will be a regular activity.
- Team Tutis
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